What and Why – CTA (Call to Action)
In order for your website to be effective, it must have a purpose. The basic purpose for a hospitality website (hotel, resort, bed & breakfast etc) is – to get customers book a room!
The website self and its content, needs to be written to enhance a kind of branding and gain recognition within a certain target audience. This is why the website is the most powerful marketing tool!
The call to action for guests of Your website, would be, having like a “Book Now” button or also an availability check form etc.
Channel Manager, Booking System – connect it!
Having a nice website, it also needs to have a CTA, call to action, to get conversion on it! This means, returning customers or new customers will be able to book directly from Your website.
Using a channel manager system and booking system is the best way to do it. There are several reasons why You need to have it:
– No overbookings
– Creating promotions or packages
– Connecting to OTA’s (such as booking.com, Agoda, Expedia etc)